Case Study: The Works

The brief:

  • The Works is a new creative and cultural centre being built by Carmarthenshire County Council
  • It needed to raise awareness of the centre among 8 to 16 year old children
  • The council decided the best way to engage with them was to create a viral game, which would be available on the council’s website and could be taken into schools

The Solution

Tentacle Solutions created a viral game specially to promote the centre.

It is built in Flash and runs in a normal internet window.

Youngsters are given an empty theatre which they can then decorate and fill with seats, lights, speakers and a performance.

Items can be dragged all around the virtual theatre and placed anywhere.


"Our virtual game is exactly what we wanted and it is proving a very successful form of interactive advertising for our project, The Works. Over the period leading up to designing the end product, we had built up a good rapport with the company and they worked well with us to achieve a final outcome which we were very impressed with".

Lois Walters
The Works co-ordinator for Carmarthenshire County Council.