Case Study: Bauer Media: Match Magazine

What the client wanted:

Tentacle Solutions’s UK based games design and development team has earned an outstanding reputation as a result of the production and release of numerous viral games for various companies and events, many of which were based on sports. As such, we are indeed the first choice for all providers looking to have sports games built for their customers or for marketing purposes. One of the most recent projects undertaken involved producing a number of games for Bauer Media’s Match Magazine. The games series was to be designed for the readers of the magazine’s Christmas edition and so should be suitable for all ages.

The key challenge that our UK based games design and development team was to undertake for this specific project went above and beyond simply designing and building a flash viral game. Instead, the project entailed the design and build of fifteen individual games within the space of a month. As such, it was to be a tight deadline. All fifteen games had to be unique and innovative, offering something brand new for all players to ensure that the readers could choose their game and then move onto the next one for a new experience as and when they liked. All games were also to feature Matchy, the magazine’s iconic character. As such, the requirements were quite specific so it was important to ensure that all of them were met.

Although all of the readers of Match Magazine are already football fans, the games were designed to not only promote the magazine itself but also to encourage individuals to translate their skills from the computer screen onto a real life pitch. As such, each game had to be outstanding and fit in well with the existing brand.

What Tentacle Solutions did:

The Match project was an incredibly fun one to undertake for the UK based games design and development team at Tentacle Solutions but it also had to be incredibly structured as a result of the tight month deadline and the sheer amount of work. We had never undertaken such a large project in such a short space of time. As such, we ensured that we remained in constant contact with the client to ensure that all specifications were to their satisfaction every step of the way. It was necessary to work long hours but the amount achieved along the way was worth it.

The requirements and specifications laid out for us were very specific but the project did allow a little creative freedom. Although we had a character to work with and instructions to ensure that every one of the fifteen games was new and unique, we were given license to come up with the ideas and put them into practice during the development phase. This allowed us to offer a product that featured the match logo and was able to promote the magazine effectively as well as offering a high quality gaming experience.

What Tentacle Solutions delivered:

Tentacle Solutions’s UK based games design and development team began designing and building the fifteen games requested as soon as all specifications were received in full from Match Magazine. Given the short deadline and the scale of the project, this was a feat in itself. However, after incorporating all requirements and specifications, our team delivered the following ahead of schedule:

  1. Fifteen separate games to provide all Match Magazine readers with a choice of Christmas games.
  2. A fully functional and comprehensive website integration to host the games and provide users with a seamless experience, including individual score boards for each game
  3. A full backend admin site to ensure that the client could monitor the use and popularity of the individual games

Shoot Out Showdown
This image depicts Shoot Out Showdown

Keepy Uppy King
This image depicts Keepy Uppy

Prem Sprint-Off
This image depicts Prem Sprint-Off

Save Fellani’s ‘Fro
This image depicts Save Fellani's 'Fro

Dodge The Tackles
This image depicts Dodge The Tackles

Long Throw Legend
This image depicts Long Throw Legend

Prem Marathon
This image depicts Prem Marathon

This image depicts Rebounds

Free Kick King
This image depicts Free Kick King

Beat The Keeper
This image depicts Beat The Keeper

Heading Hero
This image depicts Heading Hero

Crossbar Challenge
This image depicts Crossbar Challenge

Deadly Dribbles
This image depicts Deadly Dribbles

Mega Volleys
This image depicts Mega Volleys

Head Volleyball
This image depicts Head Volleyball

All fifteen games were designed, developed and created within the space of a month and the client was incredibly happy with each and every single one of them. Bauer Media and Match Magazine are incredibly confident that their positive feedback will be mirrored in that of their readers. Tentacle Solutions’s UK based games design and development team has also effectively expanded its portfolio given the number of unique but interrelated games produced within this one project.


"We cannot recommend Tentacle Solutions highly enough! They created a large number of bespoke games for us on an incredibly tight deadline, and the end result is a product that we are proud to put our brand name on. They were approachable, accommodating and ultra-professional throughout – often going above and beyond to ensure that we were 100 per cent satisfied. On top of all that, they proved to be excellent value for money and we will not hesitate to use Tentacle Solutions in future, or recommend them to other valued media partners."

Karen Caruso, Sports Marketing Manager,
MATCH Magazine, Bauer Media 2009