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Case Study: Great Scottish Run 2009

What the client wanted:

This project brought us together once again with a Glasgow-based and thus local client. In 2008, we joined forces with Culture And Sport Glasgow, a government body that promoted events within the city to highlight its sport and culture, to offer a viral Flash game that could advertise the presence of the Great Scottish Run even that was being hosted there. Following the experience of working with the government body to ensure that the event became a well known occurrence, our UK based games design and development team was eager to work with Culture and Sport Glasgow to promote it in 2009.

As the Great Scottish Run viral game that the Tentacle Solutions games design and development team produced in 2008 had received fantastic feedback from those involved and from other individuals that had played it, the government body has decided to revise the game. By redesigning and redeveloping the previous game, Culture And Sport Glasgow looked to continue building momentum to promote the 2009 run in much the same way. The ultimate aim was to create publicity for the event but also to generate additional registrations to get more runners involved. In effect, Culture And Sport Glasgow wanted this year’s Great Scottish Run to be bigger and better than ever before. As such, the game again had to appeal to people within all demographic groups.

As with the viral game produced for the previous year, new and unique challenges arose as a direct result of the very nature of the project. Again, the UK based games design and development team was asked to tailor a game to the running public rather than one that focused on a specific gender or age group. However, with last year’s experience under our belts, coming up with new ideas and revamping the game in line with them whilst retaining success levels was perhaps the biggest challenge of all.

What Tentacle Solutions did:

Tentacle Solutions’s UK based games design and development team were eager to work with Culture and Sport Glasgow again. Not only was the new challenge available but it was also an ideal chance to promote Scottish culture, Scottish sport and encourage visitors to come to the city. We made sure that we were fully available to speak to the client on a regular basis to ensure that the viral was vetted at every stage of the design and development program. As such, the viral game was the subject of numerous conversations and meetings to ensure that the client was happy with the progress and the game could be completed on time and to the highest possible standard.

As with the previous year’s Culture And Sport Glasgow project, the final game had to adhere to specific rules and regulations given that it was produced for a government body. However, many of the initiatives and regulations were in place during the earlier project and so our team was familiar with them. This did not make it any less of a challenge but certainly ensured that we were fully up to date with the procedures for creating such a viral.

What Tentacle Solutions delivered:

The Tentacle Solutions games design and development team produced the following for Culture And Sport Glasgow ahead of schedule:

  1. A fully compliant viral Flash game that was based on the same principles as the 2008 game but was entirely new to ensure maximum promotion for the Great Scottish Run
  2. Full integration into the website to ensure that it ran smoothly and was completely bug free

The feedback we received from our very happy client proved that the second Great Scottish Run game was just as successful as the first, if not more so. As such, it was not only a success for the government body and our UK based games design and development team but also for Scotland as a whole again. The viral actually reached individuals all over the world and so effectively put the Great Scottish Run on the map for the second year in a row.